If you are a business owner, then as long as you want to develop your brand and increase sales of your products or services, you should have a website. Here are 10 benefits of having a website for your business:
#1 Your customers demand it
Nowadays, before using your company’s services, a customer will want to get to know your company, to check your competence. Having a website increases the chance that he will choose your company’s services, product. Based on it, he will form an opinion about your professionalism and the quality of your services.
It is important that the website is visually appealing and encourages them to buy or cooperate with your company. A website will make it easier for your customers to contact you and keep up to date with the offerings you present.
#2 Greater credibility of your company
Versign conducted in 2015, a survey which shows that 84% of consumers believe that small businesses with websites are more credible than those that are absent from the web. They also showed that 65% of consumers believe that having an email address on a company domain is more trustworthy than on publicly available services such as Gmail, Onet Mail or the like.
#3 Strengthen your relationship with your customer
The ability to create a relationship with your audience to one of the benefits of having a website by your company. On your site, you can tell the user a story about your business, which will increase the relationship with your customer. Showing your audience how your product will benefit them is one way to increase conversions on your site, which is the number of people who will be interested in your offer. The customer will prefer to find out information from your website, rather than emailing or calling.
#4 Freedom of information flow
While your company would need additional resources to update its offerings on brochures or flyers, it could have them on its website, where it can edit the list of services offered at any time at no cost. The right approach when creating the site will allow you to do this yourself in the site’s administration panel. It will allow you to easily modify information such as geographic data, hours of operation or pricing of your products and services. benefits of having a website
#5 A sales tool
Although, websites can serve many purposes, the most important for a company should be the ability to convert traffic into customers determined to buy. Such a site creates a customer’s needs and effectively encourages them to buy or cooperate.
A website can also serve as an online store, where you can directly purchase your product and handle online payment.
#6 Market expansion
Probably, your business started by serving the local community. One of the most important benefits of having a website for your business is the ability to expand your horizons and expand into a larger market. Selling your services or products beyond the reach of your business, even around the world will grow your company and increase its profits.
#7 Analyze the audience
If you don’t ask your customer how they found you, you won’t know through which method of advertising you offered them. However, by having a properly prepared website using the right tools you can find out in real time:
- where your customer comes from
- how many people visit your company’s website
- the number of visits to your site per day/month/year
- which pages are most visited
- how many pages a user visits during a visit
- how much time they spend on your site
- how often customers return to your site
#8 Displaying Completions
On your company’s website, you can showcase the work your company has done, or include reviews from people you have worked with. From the perspective of your potential customer, it may be difficult to find a suitably professional company, then the only basis of his decision to buy is the price. It will be difficult for him to guess what will be the quality of services provided by your company, products sold, without a proper portfolio, which you can post on your website.
#9 Doing Business 24/7
Did you know that if your business is open for 8 hours a day you are not using 2/3 of your time in a day? The advantage of having a website is that your business will be constantly available to your potential customers. Those, these days, are increasingly demanding it. This is the potential for growing your customer base faster.
You should, also make sure that your website is designed by a professional graphic designer. The website should be responsive, good looking and functional. This will reduce the amount of time used to answer questions from customers.
#10 Concrete profits for companies
Many people think that hiring a professional interactive agency, will be beyond their budget, however, a site tailored to the business will become very profitable.
Nowadays, the company (perhaps even your competitors) are beginning to be aware that they need aninternet site. If the prices for professional websites still do not suit you then consider how much you spend on other forms of advertising such as newspaper advertising, flyers, etc.
Remember that such forms also have their disadvantages. These include, for example, the inability to select a specific target group, keep statistics or the ability to get to know your customers. By choosing the right advertising agency, you can be sure that you will get what you paid for.